Real and Short

EMPTY TIMELINE SYNDROME
 
Editing a wedding video means finding a story … and tell it. To tell a Story, you need to know a LANGUAGE, and articulate it by using a certain style: yours. All this takes time and reflection. It’s hard work.
Thomas Edison said that people are willing to do anything in order to avoid the hard work of thinking. When we Videographers face the hard work of telling a Story, we usually go out to buy equipment instead. Buy … to fill a gap. But beware: a timeline can be “filled” with a single “click”. Emptiness is not so much the absence of clips, but the lack of CONTENT. At this point I want to be clear: It’s not about declaring war on technology, but to understand that the stories we have to tell are not related to tecnology. Technology will be always welcomed, but only when we know what to do with it.
 
Meanwhile, our empty timeline awaits us.
 
 

 
 
©2016 by Alejandro Calore (REAL&SHORT®) All rights reserved.
Alejandro Calore is Videographer graduated from the School of Film and TV in Rosario, Argentina, specialized in Documentaries. He has shot Destination Weddings in Argentina, Colombia, Brazil, France, United Kingdom, Mónaco, Italy, Czech Republic and India, among other destinations. He also delivers Seminars on Audiovisual Language around the World.