Videographer Alejandro Calore (REAL&SHORT®) has reached a World status in less than 3 years.

After shooting Weddings & other Events in Argentina, United Kingdom, France, Ibiza, Monaco, Italy, Columbia, India, Slovakia, Czech Republic, Poland, Uruguay and Brazil, he has decided to share his unique approach with the international community of Wedding Videographers.

His presentations include Argentina, Italy, Brazil, Peru, Poland, Hungary, Spain, Great Britain and a growing list.


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05.26.2017 Articles

Don't Shoot by Alejandro Calore REAL&SHORT

-What do you do for a living?
-I shoot people

Among the many Anglicisms that accompany our activity as Videographers, one of the most common is the one related to the act of recording: To shoot. Beyond the obvious reference to the act of firing a firearm -quite negative in terms of approaching people – it expresses also a great contradiction to me: shooting involves “throwing something”. Instead, I do not use my camera to “throw something”, but to “receive something”: the direction is opposite. My camera is not an emitter, but a receiver. I’m still looking for the best term to express what I do. The antonyms that I have found so far do not convince me.

endure / shut up / contain

Dear reader: maybe you can help me to find it.

-What do you do for a living?
-I …….. people
©2017 by Alejandro Calore (REAL&SHORT®) All rights reserved.
Alejandro Calore is Videographer graduated from the School of Film and TV in Rosario, Argentina, specialized in Documentaries. He has shot Destination Weddings in Argentina, Colombia, Brazil, France, United Kingdom, Mónaco, Italy, Czech Republic and India, among other destinations. He also delivers Seminars on Audiovisual Language around the World.